Skip to main content

They're Ready, But Do They Know? (Posted January 25, 2016)

The National Association of Realtors – you may have heard of them – recently conducted a survey of renters who are 34 years of age or younger.  Nearly all of those questioned say they want to own a home in the future.  The NAR titled the survey Housing Opportunities and Market Experience – you read that right: HOME (points to their marketing department) – and it was designed to track topical real estate trends by asking consumers about two major topics: (1) whether or not it’s a good time to buy or sell a home, and (2) what are their expectations and experiences in the market.  “Despite entering the workforce during or immediately after the worst of the financial and housing crisis, the desire to become a homeowner appears to be a personal goal for a convincing majority of young renters,” says NAR Chief Economist Lawrence Yun.  The market conditions, according to Mr. Yun, are creating a “sizeable, pent-up demand for buying.” 

According to the same survey, over half of renters who earn $50,000 or more annually have not tried but feel confident that they could succeed in obtaining a mortgage.  Without a doubt, $50,000 is a sizable chunk of money, but here’s a bit of perspective: according to the Bureau of Labor Statistics, the median salary for women age 25-24 is $35,620; the median salary for men in the same age group is $40,560.  Now, remember: “median” means the exact middle of a group.  In this case of the information shared by the Bureau of Labor Statistics, this means that if you have 100,000 women between the age of 25 and 34, 50,000 of them make MORE than $35,000 – that’s A LOT of people who are confident that they could succeed in obtaining a mortgage.  Now, there’s a second but closely related factor that needs to be considered. 

Many people significantly lack a fundamental understanding about home-financing qualification criteria – this is especially true for renters who plan to buy a home within the next five years, according to a survey conducted by Fannie Mae’s Economic & Strategic Research Group.  For example, many respondents thought the minimum down payment was 12% when Fannie Mae’s actual figure is 3%.  As for minimum credit scores, many thought the requirement was above 650 for Fannie Mae – it’s actually a 620.  We can go even lower than that, too!

Fannie Mae’s vice president of Applied Economic and Housing Research (what is it with these really long titles?), Mark Palim, observes, “Advancing from aspiration to sustainable home ownership is more likely to occur if consumers have an accurate understanding of the requirements to qualify for a home loan.”  Thanks for that analysis, Captain Obvious!

All kidding aside, what are YOU doing to reach out to and let this new generation of buyers know homeownership is within their reach?  We have some proven and successful ways to help – give us a call!

Comments

Popular posts from this blog

An Age-Old Concept Reaping Future Rewards

W hy are social media like Facebook and Instagram so darn popular among real estate and mortgage folks?   Hint: the top reason might be an endless supply of memes, cat videos, and the chance to be snarky, but the other reason runs a VERY CLOSE second.   Give up?   Answer:   They’re free – and they really help even the playing field by enabling a one-person shop look and market like an organization who employs an army of wordsmiths and graphic artists. This new century is glorious, right?   With that in mind, let me re-introduce you to a centuries-old concept that is equally glorious – and can help IMPROVE the playing field for you, regardless of the size of your team: karma.   On the subject of “free”, I’m not suggesting that you work for free, but when you freely give of yourself and your knowledge, you’ll see a greater payoff, I promise! Recently, an agent came to us with a question: she has a client who is looking to sell his condo.   It...

The Power of Doubt

We find ourselves in that weird week between Christmas and New Year’s – that week that feels a bit like the Twilight Zone where no one’s sure what’s real and what isn’t.   Because of that, most people tend to focus on one of two things: eating as much as possible or setting goals for the upcoming year.   The former is squarely focused on the present – how much can I stuff into my gaping maw at this very moment before I pass out and/or puke – while the latter is focused on the future.    Last week, before the Twilight Zone kicked into full gear, I read a short article that resonated with me, and I think it’ll prick up your metaphorical ears, too.   The author of the article is a gentleman who professionally trains Olympic athletes, and he highlights the talents of a particular athlete from the Philippines who is training to be a marathon runner.   He points out that this runner is not a professional athlete, nor does she receive any type of financ...

Get to the Point (Posted February 29, 2016)

As you may have already noticed, there’s some amateur art included in this week’s newsletter.   While it’s certainly better than a crayon drawing that might grace a refrigerator that’s supposed to be “mommy” but looks more like a B-movie creature, we all acknowledge there’s a reason the guy in our office who drew this . . . i s still working in our office rather than making a living elsewhere.   Be that as it may, there’s a point to the picture: is this how you’re allowing your client to choose their mortgage company?   In many cases, it’s probably not too far off.   Agreed, it’s wise to stay on the right side of the law and be sure you’re never accused of “steering”.   With that in mind, many agents tell their clients that it’s completely their decision as to what mortgage company they use (and it is, of course) and effectively step back from the entire conversation – using the illustration to the left, they’re putting the blindfold ...