We
have this guy in our office who took up swimming a few years back to lose
weight, and it worked – he lost thirty pounds (but don’t worry, over time, he
was able to get most of them back). He
didn’t want to be deterred in his goal, so he decided to use a “swimmer’s
snorkel”. By doing this, he received
quite a few odd looks from his fellow gym members (even when he was wearing it
in the pool); he really got the stink eye from those hardcore “aquatic
athletes” who seemed to be training to swim the English Channel.
Odd
and shaming looks notwithstanding, our intrepid office mate was not
deterred. His goal was to swim a mile
each day until he lost those thirty pounds – quite honestly, he didn’t care how
he looked. His single-minded focus on
reaching his goal and not worrying what others thought of his methods mirror
how we approach our goal: to find and provide the EXACT RIGHT product and close
the loan on time (or earlier) – we do what it takes, no matter what!
For
example, when I recently told a real estate agent how we can give new life to
old and dead leads, she looked at me like I was nuts – it was probably a
similar look our swimming friend got at the gym – and said, “No one does that!” I smiled and said, “Well, we do. It’s one of the ways we significantly
increase your production without your spending any more money on marketing.” The odd look quickly turned to a knowing
smile!
With
TRID now in full effect, we’re still able to close loans in thirty days or
less. How? We’re not going to give you the “recipe” to
our “secret sauce” – we’ll share it with you when you come in to see us (you
know you want to) – but we’ll happily share two tips with you – help us help
your buyers:
• Have
title confirm fees at the
opening of
escrow (or even
prior)
• Help ensure
borrowers
are getting docs back to us on
time:
Intent to
proceed, borrower docs, etc.
How
do we breathe new life into a dead lead?
What do we do, in this post-apocalyptic TRID world, to close loans in
thirty days or less? Come on in and sit
with us for fifteen minutes – you’ll
be beyond impressed. Maybe we’ll ask our
co-worker to show you his swimmer’s snorkel – we promise not to have him in a
Speedo when he does.
Comments
Post a Comment