Skip to main content

Come to the Dark Side, It's Fun!

You may be saying to yourself, as you begin to read this week’s installment of possibly the best mortgage newsletter in the world if not the universe, that this better not be about how we’re in a seller’s market and that I need to be “armed and ready” to fight tooth and nail (now THAT is a weird saying) for the house I want when it hits the market.  Relax.  I promise I’m not going to write about that . . . because if you didn’t listen to me in previous weeks, you’re already behind the eight ball, and you need some other wise advice.  I’ve got your back, don’t worry. 

A bunch of people with pointy heads bulging with bigger brains than mine got together in a Holiday Inn conference room in Des Moines recently, and the leader in a tweed jacket with leather elbow patches, an old walnut pipe jauntily hanging from the side of his mouth, said, “Ok, people, no one leaves this room until we come up with a method to classify homes for sale in this ever-competitive seller’s market.  I mean it!”  Four feverish and stressful days later, with only 5-minute potty breaks and sleeping in two-hour shifts, they had worn out seven dry-erase boards and countless markers, but their hard work paid off: they had the perfect four-level classification system that would succinctly and effectively describe the conditions of the homes for sale.  Buckle up, kids, this is groundbreaking stuff!

First the methodology its simplicity is the key to its genius.  They broke the homes up into four groups with each group representing 25% of the inventory wow!  Then and this is where you might want to wear a helmet because your mind is about to be blown, and you’re going to want to contain the pieces they gave a name to each of the four groups: Great, Good, OK, and Bad.  If you’re having trouble processing this, let me help.  The “Great” homes sell the fastest and get the best pricing when they sell; the “Good” homes sell almost as fast, and they have good, healthy pricing when they sell; the “OK” homes sit a little longer on the market and may have to take a hit here and there on price to get themselves sold; and the “Bad” homes have been sitting on the market for quite a long time either because it’s an owner/agent who thinks his house is the Taj Mahal and is worth $100K more than comps would support or the home is in a state of disrepair that disables it from a mortgage company lending on it and the owner doesn’t have the cash to fix and bring it up to a “loanable” qualification.  If you want me to wait a moment while you read back through all that technical jargon, take your time. 

So, here’s the deal:  the inventory is vanishing almost as fast as it’s appearing (I’m preaching to the choir here, I know), so that’s all the “Great” and the “Good” and most of the “OK”, right?  So, now you’re dealing with the “Bads the Dark Side.  Since you’re not a bank with oodles of cash lying around, you’re going to need a mortgage to complete the transaction, so what do you do?  I have the answer for you with one word: holdback.  Quite simply, the money needed for the repair (roof, flooring, etc.) is held back from the proceeds of the closing, held by the escrow company, and paid out to the contractor once the work is completed.  This allows the transaction to close and get everyone proceeding with their lives.  More importantly, it gives you a tremendous tool with which to negotiate on the price! 

Here’s a secret: going through the mortgage process with a holdback involved is something most mortgage companies hate doing.  There’s extra work involved and a lot more hoops for the mortgage company to jump through with underwriting and other departments it’s not a walk in the park so many mortgage companies either act like they didn’t hear you when you ask about a holdback or they run screaming into the night and hide.  Now, here’s the reason I tell you that secret: we love to do holdbacks!  Why?  We want you to arm you and enable you to dominate in this seller’s market without having to fight tooth and nail that still sounds weird. 

Comments

Popular posts from this blog

An Age-Old Concept Reaping Future Rewards

W hy are social media like Facebook and Instagram so darn popular among real estate and mortgage folks?   Hint: the top reason might be an endless supply of memes, cat videos, and the chance to be snarky, but the other reason runs a VERY CLOSE second.   Give up?   Answer:   They’re free – and they really help even the playing field by enabling a one-person shop look and market like an organization who employs an army of wordsmiths and graphic artists. This new century is glorious, right?   With that in mind, let me re-introduce you to a centuries-old concept that is equally glorious – and can help IMPROVE the playing field for you, regardless of the size of your team: karma.   On the subject of “free”, I’m not suggesting that you work for free, but when you freely give of yourself and your knowledge, you’ll see a greater payoff, I promise! Recently, an agent came to us with a question: she has a client who is looking to sell his condo.   It...

The Power of Doubt

We find ourselves in that weird week between Christmas and New Year’s – that week that feels a bit like the Twilight Zone where no one’s sure what’s real and what isn’t.   Because of that, most people tend to focus on one of two things: eating as much as possible or setting goals for the upcoming year.   The former is squarely focused on the present – how much can I stuff into my gaping maw at this very moment before I pass out and/or puke – while the latter is focused on the future.    Last week, before the Twilight Zone kicked into full gear, I read a short article that resonated with me, and I think it’ll prick up your metaphorical ears, too.   The author of the article is a gentleman who professionally trains Olympic athletes, and he highlights the talents of a particular athlete from the Philippines who is training to be a marathon runner.   He points out that this runner is not a professional athlete, nor does she receive any type of financ...

Get to the Point (Posted February 29, 2016)

As you may have already noticed, there’s some amateur art included in this week’s newsletter.   While it’s certainly better than a crayon drawing that might grace a refrigerator that’s supposed to be “mommy” but looks more like a B-movie creature, we all acknowledge there’s a reason the guy in our office who drew this . . . i s still working in our office rather than making a living elsewhere.   Be that as it may, there’s a point to the picture: is this how you’re allowing your client to choose their mortgage company?   In many cases, it’s probably not too far off.   Agreed, it’s wise to stay on the right side of the law and be sure you’re never accused of “steering”.   With that in mind, many agents tell their clients that it’s completely their decision as to what mortgage company they use (and it is, of course) and effectively step back from the entire conversation – using the illustration to the left, they’re putting the blindfold ...