Skip to main content

When It's Good to be Wrong

We don’t like to do pre-quals.  There, I said it but now I better explain it.  A very large number of potential homebuyers think a pre-qual is a short two-minute phone call where a loan originator asks them a handful of questions about their income and other sundry financial details, punches some numbers into a calculator, and says, “You’re golden!  Go out and put an offer in on that house and have fun riding your pet unicorn.” Obviously, there’s a bit more to a pre-qual than that, but when loan originators simply ask a couple of questions, they’re setting themselves (along with the buyer and the agent) up for failure a failure that usually manifests itself AFTER a home has gone under contract and the last I checked, that’s not good. 

For the most part, when a potential homebuyer comes to us for a “pre-qual”, we ask a lot more questions and, quite often, go so far as to ask for certain documents before we issue anything that says the person is qualified for any amount of a loan.  By doing it this way, we assure that when buyers go through the formal loan application process, they get approved.  Research has shown that people are much happier when they get their loan applications approved as opposed to getting a big, fat denial you can’t argue with science. 

There’s an old saying that applies to a lot of instances: “The customer is always right.”  In the real estate/mortgage world, however, not so much.  Hear me out.  There are a lot of misconceptions that many, if not most, homebuyers have when they start the process of looking for and purchasing a home.  Down payments  needing to be at least 20% - is one of the biggest, of course, and I’ve written about that a lot in the past (so I’m not going to beat that dead horse not today).  There are others surrounding eligibility as related to bankruptcy, foreclosure, etc. there are a lot more options and shorter waiting periods than what most people think exist.  While those are major misconceptions that agents and loan officers alike are constantly trying to remove from the collective mindset, the biggest misconception keeping people from buying a home is are you ready for this IGNORANCE.  Okay, that’s a little harsh, but I got your attention, right?  Forgive me, please. 

The #1 thing that keeps people from buying a house is they have no idea what they’re qualified to buy.  People can rattle off their credit score (whether it’s correct or not) faster than their social security number, but if you were to ask them how much of a 30-year mortgage (and its accompanying monthly payment) they would qualify for based on their income and financial standing, they would look at you like you just asked them to perform a lewd act in public.  Usually, when you hear someone say, “You know, I’m not sure where I want to end up, so I’m going to keep renting for now,” what they’re actually saying is, “I have no idea how much of a mortgage I would qualify for.”

Let’s start something and get it to go viral: on your social media personal AND business post the question “Do you know how much of a mortgage you qualify for?”  And then follow that question with this statement: “I’ll bet you don’t.  Call ANY mortgage company TODAY and find out it’s FREE!”  For those who follow this advice, they’ll most likely find that the only person who doesn’t qualify for SOMETHING is about as rare as a unicorn.

Comments

Popular posts from this blog

An Age-Old Concept Reaping Future Rewards

W hy are social media like Facebook and Instagram so darn popular among real estate and mortgage folks?   Hint: the top reason might be an endless supply of memes, cat videos, and the chance to be snarky, but the other reason runs a VERY CLOSE second.   Give up?   Answer:   They’re free – and they really help even the playing field by enabling a one-person shop look and market like an organization who employs an army of wordsmiths and graphic artists. This new century is glorious, right?   With that in mind, let me re-introduce you to a centuries-old concept that is equally glorious – and can help IMPROVE the playing field for you, regardless of the size of your team: karma.   On the subject of “free”, I’m not suggesting that you work for free, but when you freely give of yourself and your knowledge, you’ll see a greater payoff, I promise! Recently, an agent came to us with a question: she has a client who is looking to sell his condo.   It...

Get to the Point (Posted February 29, 2016)

As you may have already noticed, there’s some amateur art included in this week’s newsletter.   While it’s certainly better than a crayon drawing that might grace a refrigerator that’s supposed to be “mommy” but looks more like a B-movie creature, we all acknowledge there’s a reason the guy in our office who drew this . . . i s still working in our office rather than making a living elsewhere.   Be that as it may, there’s a point to the picture: is this how you’re allowing your client to choose their mortgage company?   In many cases, it’s probably not too far off.   Agreed, it’s wise to stay on the right side of the law and be sure you’re never accused of “steering”.   With that in mind, many agents tell their clients that it’s completely their decision as to what mortgage company they use (and it is, of course) and effectively step back from the entire conversation – using the illustration to the left, they’re putting the blindfold ...

Bubbles: History or Hysteria?

Whether you’re a flipper of TV channels or a die-hard fan of one particular news source (television, radio, internet, or some weird thing called a newspaper), you can’t help but come across a story or twelve on a semi-regular basis about the housing market and whether we’re on a “bubble”.   There are thos e pundits who claim everything points toward the market being on a bubble and how close we are to it bursting, and there’s an equal number who blow off the idea like that’s the most ridiculous thing they’ve ever heard.   What you don’t hear, though, is actual data supporting their arguments concerning a “bubble” in the housing market because it makes for a better story to watch people wring their hands and make emotional pleas and/or flash artificially whitened and perfectly aligned teeth at the camera and say these end-of-days kooks have it all wrong.   Well, buckle up, kids!   THIS is about to become your favorite news source (at least for the next two or thre...